I conducted a questionnaire in which I asked people what they were looking for in a film they would watch and what makes them want to go and see a film. I asked a wide range of people from all different ages, genders and places.
1) Do you expect to see big Hollywood stars on the poster for a mainstream film?
yes/no
2) Do you expect films from certain genres to have a specific colour scheme seen on the poster?
yes/no
3) Do you expect to see a dominant central image on the poster that relates to the narrative of the film?
yes/no
4) Will your interest in seeing a film be affected by the time of year it is released?
yes/no
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