Genre.

Now that I have researched the different ways in which films are marketed depended on their genre I have decided to make my film as part of the horror/thriller genre. 

Just like any other genre, the horror genre has it own set of conventions that it sticks to in order to ensure the films will be successful. Conventions of the horror genre include: 

• Vulnerable victims. 
• Deserted and isolated settings. 
• The unknown. 
• Are often combined with science fiction. 
• Fantasy.

Horror films try and make the audience feel unsettled by tapping into aspects of life that most people are afraid of. For example: fear of death, the dark side of life, the forbidden, loss of identity and so on. Although horror films are usually more independent films that don't feature big Hollywood stars in them, it is still a very popular genre and now that horror films are being given lower certificates more so that more people can go and see them they are becoming more popular.