Font.

Font is heavily associated with the genre of a film. To ensure that I picked the right font that will be used through out the marketing  campaign of my film I conducted a focus group where I picked eight different possible fonts and asked a few people to give them a mark out of 10. 

The font that scored the highest and the one I have decided to use is Overwork. The narrative of my film focuses on a child that has the ability to see into the future and have contact with a different world to the one she lives in. I wanted the font to look slightly messy as if the child had written it herself.