Teaser trailers in general don't give away much information about the plot or character development but are used to give the audience a feel foe the genre of the film.
- This trailer for The Conjuring is short and uses fast editing to show urgency.
- The music in the background is dramatic creating a sense of fear.
- The first text that appears on the screen say that the film is based on a true story which makes the film seem more real.
- Dramatic Impact sound creates shock.
- Reference to other horror films including Amityville Horror and The Haunting In Connecticut.
- Lots of iconography including isolated setting, grave yard, a doll and a skull.
- Involves children.
- Low key lighting.
- Muted colour scheme.
- Sinister looking font.
- High certificate.
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